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Britain’s most loved breakfast cereal crowned in new poll | UK | News

Crunchy nut cornflakes have been crowned Britain’s best-loved breakfast cereal according to a new poll.

Created by Kelloggs employees at the Trafford Park factory in Greater Manchester more than 40 years ago, a survey of 2000 cereal eaters found 35 per cent said it was their all-time favourite.

The more exciting variation on regular cornflakes was launched in 1980 with sales three times more than projected in the first three months.

However 28 per cent of those polled said they preferred traditional cornflakes, invented in the late 1800s by William Kellogg to provide a low-calorie breakfast option for people in a sanatorium.

Launched in the UK in 1922, approximately 66 million boxes are produced in this country each year.

In third place was Rice Krispies with 18 per cent of adults saying it was their favourite despite being marketed to children.
Shreddies came in fourth (16 per cent) and Cheerios were fifth (15 percent).

Ready Brek (14 percent) remains popular with older Brits with a third saying it’s because it takes them back to their childhood.

Special K Red Berries,Cookie Crisp, Shredded Wheat and Alpen make up the top ten according to research, conducted by Perspectus Global.

Cereal is the most popular breakfast in the UK with the average person consuming around four bowls a week.

Over a year that equates to 208 bowls, meaning around 15 billion bowls are consumed by the UK population with the industry estimated to be worth £1.87 billion in last year according to latest Mintel industry figures.

The average British adult will eat half a ton of cereal and 1,267 litres of milk for breakfast during the course of their lifetime.

According to Statista Kelloggs remains the most popular of the multiple brands available and can be can be found on 17.5 million British kitchen tables.

However according to a recent Which? survey most cereal eaters are consuming more than the recommended portion which ranges between 30 and 37g with the most popular brands.

Their study found people who eat Bran Flakes and Fruit and Fibre eat more than double the recommended portion.

A spokesperson for Which? said: “Sticking to recommended portion sizes can be hard, especially as very few of us weigh out our food.

“The recommended serving size of oats varies between 40g and 50g, depending on the brand. The same applies for granola and muesli.

And the recommended serving of Kellogg’s Cornflakes in the UK is 30g, but in the US it’s a much larger 42g.

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