Camila and Matthew McConaughey Play Pickleball Pantless for Pantalones
Camila and Matthew McConaughey are pantless…again!
The couple, who launched Pantalones Organic Tequila in October, are known for filming ads without pants on as a cheeky nod to the brand name. Their most recent campaign proves no different.
In honor of of Cinco de Mayo and the brand’s pickle margarita cocktail, the pair can be seen playing a mean game of pickleball without pants. The video features the two wheeling a bar cart onto a court. “Après pickleball,” Matthew says at the start of the clip. “Is that actually a thing? Well it is now.”
In the spot, Camila introduces the briny margarita, which includes just a few simple ingredients: ice, jalapeños, pickle juice, lime juice, agave and, of course, Pantalones Organic Tequila.
“Your best serve of the day,” Camila jokes to Matthew as he serves her a glass on the court.
The silly clip ends with the pair playing pickleball pantless, their bottom halves blurred as they duck to hit balls across the net.
“We’re precious about our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.
The couple added: “That’s where the name Pantalones came from and that’s why you won’t see us wearing any.”
Pantalones Organic Tequila has promised that the majority of their ads will be pants-free in 2024 – and they sure have delivered so far. The brand released another photo ad, featuring the husband and wife business owners doing laundry pantless. “The official tequila of good clean fun,” the image reads.
Matthew and Camila first dropped the news of their joint tequila brand in October with another hilarious video sans bottoms. In the video, they both are seen speeding off on their own motorcycles in an agave field.
The McConaugheys, who share three kids together, toasted to their new adventure in the spot. “Pantalones Organic Tequila – the best thing we’ve made with our pants on,” they said.